![People shop in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap Inc and Spanish People shop in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap Inc and Spanish](https://c8.alamy.com/comp/2D1BE8T/people-shop-in-the-newly-opened-hennes-mauritz-hm-store-in-moscow-march-13-2009-swedish-fashion-giant-hm-the-worlds-third-biggest-clothing-retailer-by-sales-after-gap-inc-and-spanish-inditex-opened-its-first-russian-store-in-moscow-on-friday-hm-is-likely-to-feel-some-effects-from-the-global-financial-crisis-but-is-doing-better-than-some-of-its-competitors-the-companys-top-executive-said-on-march-12-2009-reutersdenis-sinyakov-russia-fashion-society-business-2D1BE8T.jpg)
People shop in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap Inc and Spanish
![People walk past a Lefties store in Moscow August 12, 2014. Inditex, owner of global fashion chain Zara, has taken its revamped low-cost brand Lefties to Russia in its latest move to People walk past a Lefties store in Moscow August 12, 2014. Inditex, owner of global fashion chain Zara, has taken its revamped low-cost brand Lefties to Russia in its latest move to](https://c8.alamy.com/comp/2CXF37E/people-walk-past-a-lefties-store-in-moscow-august-12-2014-inditex-owner-of-global-fashion-chain-zara-has-taken-its-revamped-low-cost-brand-lefties-to-russia-in-its-latest-move-to-take-on-competition-from-budget-brands-primark-and-hm-reutersmaxim-shemetov-russia-tags-fashion-business-2CXF37E.jpg)
People walk past a Lefties store in Moscow August 12, 2014. Inditex, owner of global fashion chain Zara, has taken its revamped low-cost brand Lefties to Russia in its latest move to
![People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate](https://c8.alamy.com/comp/2E5GW3M/people-walk-past-hm-and-zara-stores-in-central-barcelona-march-11-2015-the-families-behind-zara-owner-inditex-and-hm-will-need-to-fend-off-fast-moving-competitors-if-they-are-to-replicate-online-the-winning-formulae-that-made-them-the-worlds-top-two-fashion-retailers-picture-taken-march-11-2015-reutersgustau-nacarino-spain-tags-business-2E5GW3M.jpg)
People walk past H&M and Zara stores in central Barcelona March 11, 2015. The families behind Zara-owner Inditex and H&M will need to fend off fast-moving competitors if they are to replicate
![A Comparison of Sourcing Strategies in the Apparel Industry. Case Study of the H&M Group and Inditex - GRIN A Comparison of Sourcing Strategies in the Apparel Industry. Case Study of the H&M Group and Inditex - GRIN](https://cdn.openpublishing.com/grin-paper/310193_0.jpg)